We already know how packaging design can enhance sales and offer you an opportunity to showcase your brand and core values. But there are such a lot of considerations and components to consider when discussing packaging. One essential decision dealing with businesses in the present day is whether or not or to not flip to compostable packaging.
More than ever, clients are seeking maintainable packaging options. In reality, such concerns can massively impact their shopping for decisions. We see that more than half of customers are willing to pay more to avoid packaging that is harmful to the environment. Aware prospects as we speak are prompting corporations to develop earth-friendly packaging that isn’t destined for the landfill. However what are the real benefits of compostable packaging? Before we go on to discover the many reasons to turn to this greener type of packaging, we first need to cover the definition of compostable packaging and what distinguishes it from biodegradable packaging.
What Is Compostable Packaging?
Compostable packaging is made from plant-based mostly, recycled materials. This means packaging can break down and be disposed of in a way that’s far kinder to the surroundings than plastic. When disposed of in the suitable environmental conditions, compostable packaging can return to the earth as soil within 180 days of disposal. Compostable packaging requires less carbon to produce, provides the earth with vitamins and significantly reduces the amount of waste sent to landfill. Any business involved with climate change and their carbon footprint has heard of and explored the worth of compostable packaging for his or her business.
In keeping with one supply, to be labelled as “compostable”, packaging should meet the following criteria:
Biodegradability — ninety% of the packaging should break down into carbon dioxide, water and minerals within six months
Disintegration — 90% of packaging materials must degrade into items smaller than millimetres within 12 weeks
The packaging material can’t have any negative effects on the composting process
The packaging materials can’t have a high heavy metal concentration
Examples of Compostable Packaging Supplies
Some examples of compostable packaging materials include:
PLA (Polylactic acid) or “corn plastic” — a plant-based mostly, plastic-like material derived from renewable resources such as sugarcane
CPLA (Crystallised Poly Lactic Acid)
Difference between Compostable Packaging and Biodegradable Packaging
While compostable packaging is much like biodegradable packaging, there are some notable differences. They aren’t interchangeable terms.
One such distinction is that with compostable packaging, you may be sure that the materials used don’t produce any toxins once they deteriorate. It’s additionally worth noting that to be labelled “compostable”, there’s a definite time frame whereby the packaging will break down into the earth. Biodegradable products, however, don’t have a set time frame.
To put things simply, biodegradable products are capable of decomposing by micro organism or different organisms, while compostable products can be utilized as compost once they decay. It’s additionally value noting that while biodegradable items can break down in the environment, this doesn’t necessarily imply it’s good for the planet. While plastic bags can biodegrade into hundreds of tiny items in a certain time frame, they’re still dangerous to the atmosphere, unlike compostable materials, which are made of organic matter and are therefore useful to the environment.
There Are Social Benefits to Compostable Packaging
Producers in the present day can’t afford to disregard green packaging. Clients are looking for maintainable packaging options. They’re looking to spend money on brands with a conscience, and with values. The setting issues to right this moment’s consumer, particularly in case you’re looking to enchantment to millennials and Generation Z, who’re particularly concerned with the environment.
When your enterprise decides to make use of compostable packaging, you demonstrate a social commitment to improving the negative impact packaging can have on the atmosphere, while positioning yourself as a champion of sustainability.
There Are Financial Benefits to Compostable Packaging
When clients engage with a brand and consider in its mission and objective, they are more likely to turn out to be repeat customers. This loyalty is massively essential to any business. Whenever you use compostable packaging, your customers imagine that you simply’re not just another soulless corporate entity. You might be taking part in an active role when it involves the atmosphere and you might be showing an interest in what really matters.